Taking advantage of social media tools
Social media can be confusing.
A dizzying assortment of definitions, opinions and options exists. And it seems to change every day.
So how is a small business owner supposed to make sense of it all?
From a content marketing point of view, the most important aspects of social media to consider include:
- original content, such as blog posts or videos, that can help drive traffic to your website;
- profile-based social networking communities, such as Facebook or Twitter, where you can share your content and interact with users; and
- user-generated content, such as product reviews or blog comments, that gives you insight into your customer preferences.
So how should you use these tools? As a sales lead generating funnel?
As a megaphone, to quickly deliver your message to a vast audience?
Or more like a telephone, for a one-on-one conversation with an individual client?
The great thing about social media is that there’s no right or wrong answer. The best way to use these tools is however you, and your customers, are most comfortable using them. Some Copy can work with you to help make sense of it all.
Social media resources complement content marketing perfectly. Both let you share your expertise and maximize your brand’s visibility. Both help you engage, entertain and educate your customers. And both help you build stronger relationships with them.
Your customers are talking, are you listening?
Above all, social media tools allow you to listen.
Conversations about your products, your brand and your company are taking place online, with or without you.
Active listening is the foundation for managing your reputation online and the first step in a conversation with users. A proactive approach to monitoring what’s being said can also help you discover new business opportunities, target markets or product features you otherwise might not have considered.
The consumer decision-making process is changing. It’s increasingly being influenced online not only by brands, but also by friends. Social media interactions can take word-of-mouth marketing to new levels. By keeping current customers – especially the happy ones – involved in a community, you can help build trust among all users.
Having more online friends, fans or followers does not guarantee more customers, business or sales. But social media tools are quickly becoming essential for building stronger client relationships.